ANDALAN LIFT THE BRAND POSITIONING OF PIL KB ANDALAN THROUGH #CANTIKKURUTINITASKU
Pil KB Andalan, Indonesia's leading oral contraceptive, aimed to connect with millennial moms by tapping into their passion for fashion. By merging health with a stylish, modern lifestyle, the brand sought to resonate deeply with this dynamic audience, presenting itself as both a trusted health partner and a contemporary, chic choice for today's empowered mothers.
CHALLENGE
Promoting Pil KB Andalan faced stringent regulations, including a ban on contraceptive ads under "adult products and services." Facebook's policies further required that ads for reproductive health products target only those 18 and older and avoid focusing on sexual pleasure. This demanded a creative strategy to communicate the brand's message within these constraints.
SOLUTION
We strategically partnered with Popmama.com, leveraging precise audience segmentation to ensure our product reached the most relevant audience. By focusing on educational content, we provided valuable resources tailored for new couples, enhancing their experience and engagement.
CREDITS
Business Development
Digital Strategist
Campaign Management
Event Team
Event Strategist
Graphic Designer
Photographer
Robi Bayugati
Erinza Untari
Juwita Septiyanti
Mariska Adrianty
Shabilla Salmaratih
Lamtiar Sihombing
Shafira Andini
Monica Kansy
Imelda Rahmawati
Erinetta Puspita
Fajar Juanda Matroji
Villyanda Raffleyn
Oktavia Widayati
Bayu Harymurti
Dayu Yudana Putra