RETHINKING MINING: FREEPORT’S ‘SUARA MILENNIALS’ DOCUSERIES DISMANTLES THE MINING INDUSTRY MYTHS
The social media sentiment for the keyword ‘Freeport’ was correlated with political issues, especially concerning their work and policies. This sparked a discussion: what did Millennials really think about this issue?
CHALLENGE
The mining industry is a niche topic that appeals to a segmented audience. The challenge lay in gaining mass public support and positive exposure for Freeport that not only captured public opinion but also delved deeply into the core issues at hand.
SOLUTION
Using the ‘Suara Millennials’ video program as our locomotive, the docuseries shed new light on myths in the mining industry. Hosted by Jovial Da Lopez, the video delved into the inner workings of mines and their contributions to the nation as well as local communities in terms of social, environmental, and business aspects. The challenge lay in technical production in the field. However, it paid off with positive sentiment in the comment section.
CREDITS
Business Development
Strategic Planner
Campaign Management
Videographer
Inneke Chrismasari
Ratna Yunita
Zanilla Aqsa
Anatasia Melinda
Lamtiar Sihombing
Dian Nuratna
Yohanes Eko Wahyu Ardiyanto
Aldila Muharma