KONTES RESEP GAK ABIS-ABIS
(EDISI KOREA)
Following the success of the previous year’s collaboration between Yummy and Indomilk on the #ResepGakAbisAbis campaign, IDN Media once again helped Indomilk dominate the Ramadan Festival in 2021 by strengthening the Indomilk Kental Manis brand preference and influencing product purchases. In doing so, Yummy, as the largest food content platform for food tutorials, recipes, and culinary exploration in Indonesia, explored and proposed a new strategy to assist Indomilk Kental Manis in achieving its objectives. As part of this project, participants needed to submit photos of Korean dishes.
CHALLENGE
With the success of the previous campaign, Yummy was challenged with increased KPIs that required meticulous recording and recapitulation.
SOLUTION
1
Regular recording was conducted every day to anticipate data accumulation.
2
Coordinated and aligned with related teams to ensure the success of the project.
3
Created a deliverables tracker to maintain smooth and timely delivery of deliverables.
CREDITS
Business Development
Strategic Planner
Campaign Management
Graphic Designer
Copywriting
Adi Rinaldi
Pratitha Ramaniya
Zanilla Aqsa
Naomi Silitonga
Cakraningrat Handaru
Ahmad Fadhly Akbar
Anastasia Desire