TRANSFORMING BEAUTY:
BELAZ BESTIE BRIDGES THE GAP BETWEEN COMMUNITY AND E-COMMERCE
LazBeauty aimed to revolutionize the beauty platform experience by becoming a trusted confidant, like a best friend (Bestie). Users could easily discover a wide range of beauty products from trusted stores and brands, with exclusive prices and benefits for LazBeauty Club members, thus creating a community-driven and personalized engagement in the beauty industry.
CHALLENGE
Building communities presented challenges in moderation, ensuring content relevance, scalability, and notably, quality control.
SOLUTION
In collaboration with Popbela, LazBeauty built #BELAZBestie, an inclusive community centered around beauty product education and sharing, where beauty enthusiasts could learn, share, and enjoy exclusive benefits.
CREDITS
Business Development
Digital Strategist
Campaign Management
Event Team
Event Strategist
Graphic Designer
Photographer
Robi Bayugati
Erinza Untari
Juwita Septiyanti
Mariska Adrianty
Shabilla Salmaratih
Lamtiar Sihombing
Shafira Andini
Monica Kansy
Imelda Rahmawati
Erinetta Puspita
Fajar Juanda Matroji
Villyanda Raffleyn
Oktavia Widayati
Bayu Harymurti
Dayu Yudana Putra