INTRODUCING THE NEWEST MANDIRI LIVIN' SUKHA IN-APP ECOSYSTEM BY CROWNING CONTENT CURATION & CREATION
Mandiri Livin' Sukha has always been known as a digital banking app. However, to enhance the consumer journey, they introduced new features: articles, videos, and livestream content.
CHALLENGE
While the app boasted a high number of monthly active users, enticing audiences to explore the new ecosystem proved challenging due to the transient nature of users who accessed mobile banking apps compared to other entertainment apps.
SOLUTION
#NggakSeharusSeberatItu, we highlighted that you didn't have to be too hard on yourself, encouraging self-rewards like shopping, traveling, attending events, or any purchasing activities through the Mandiri Livin' Sukha app.
We understood that without a diverse range of content, the new app might struggle to attract traffic and engagement. Therefore, we integrated aggregator content from IDN Times, Popbela, and Popmama. This partnership provided our audience with the same flawless experience in reading articles and watching short videos as they enjoyed with our trusted publishers.
CREDITS
Business Development
Digital Strategist
Campaign Management
Event Team
Event Strategist
Graphic Designer
Photographer
Robi Bayugati
Erinza Untari
Juwita Septiyanti
Mariska Adrianty
Shabilla Salmaratih
Lamtiar Sihombing
Shafira Andini
Monica Kansy
Imelda Rahmawati
Erinetta Puspita
Fajar Juanda Matroji
Villyanda Raffleyn
Oktavia Widayati
Bayu Harymurti
Dayu Yudana Putra