THE POWER OF KEYWORD:
SEO ARTICLE FOR PT BUKIT ASAM
In commemoration of National Mining Day, Bukit Asam endeavored to enhance public comprehension of the mining sector by disseminating engaging awareness materials, particularly through SEO articles.
CHALLENGE
Young individuals perceived the mining industry through dual lenses, recognizing both its negative and positive aspects, and they grasped this inherent contradiction. Concurrently, they held genuine concerns about and aspired to actively contribute to addressing the challenges of climate change and promoting environmental sustainability.
SOLUTION
Having found keywords that aligned with the client's preferences was a challenging task. Yet, by employing a strategy tailored to the IDN Times audience and partnering with the Audience Development Team to identify optimal keywords based on the client's guidelines, we successfully crafted this SEO article. As a result, it secured the top position on Google Search for the keyword 'Manfaat Batu Bara'
CREDITS
Business Development
Digital Strategist
Campaign Management
Event Team
Event Strategist
Graphic Designer
Photographer
Robi Bayugati
Erinza Untari
Juwita Septiyanti
Mariska Adrianty
Shabilla Salmaratih
Lamtiar Sihombing
Shafira Andini
Monica Kansy
Imelda Rahmawati
Erinetta Puspita
Fajar Juanda Matroji
Villyanda Raffleyn
Oktavia Widayati
Bayu Harymurti
Dayu Yudana Putra