SHOW THE TRANSFORMATION OF YOUR #RAMBUTJADINURUT WITH SERASOFT
Serasoft was a new generation of Serum Shampoo & Serum Conditioner from LION WINGS. It was the first shampoo that contained serum called DGA Serum, and it was launched in September 2017 at Jakarta Fashion Week.
CHALLENGE
The awareness of Serasoft as a serum shampoo was still low in the market. People had difficulties differentiating the benefits of serum shampoo from other types, such as shampoo with added vitamins.
SOLUTION
We aimed to convince women that they could have beautiful and manageable hair with Serasoft. We helped women believe that they deserved a 'good hair day' every day through reliable content, such as a personality quiz.
CREDITS
Business Development
Strategic Planner
Campaign Management
Copywriting
Robi Bayugati
Erinza Untari
Zanilla Aqsa
Lamtiar Sihombing
Anastasia Desire